Exhibitors profile

Origin of exhibitors 2018 from 38 countriesAustria: 9; Belgium: 4; Brazil: 3; Bulgaria: 3; China, People's Republic: 95; Czechia: 10; Denmark: 1; Egypt: 3; France: 44; Germany: 217; Greece: 3; Hungary: 8; India: 9; Iran, Islamic Republic: 1; Israel: 1; Italy: 52; Japan: 9; Korea, Republic: 17; Latvia: 1; Luxembourg: 2; Mexico: 2; Netherlands: 12; Norway: 4; Poland: 2; Portugal: 9; Russia: 4; Serbia: 1; Slovenia: 3; South Africa: 1; Spain: 23; Sweden: 3; Switzerland: 10; Taiwan: 2; Thailand: 1; Turkey: 10; Ukraine: 2; United Kingdom of Great Britain and Northern Ireland: 18; United States of America: 16

FKM Trade visitors profile 2018

Visitors total (number of entries)15.512Proportion of trade visitors99 %

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Origin according to federal states

Total Germany (%)56of whichNielsen 16

• Bremen1
• Hamburg0
• Lower Saxony4
• Schleswig-Holstein1

Nielsen 210

• North Rhine-Westphalia10

Nielsen 3a18

• Hesse3
• Rhineland-Palatinate13
• Saarland1

Nielsen 3b14

• Baden-Württemberg14

Nielsen 439

• Bavaria39

Nielsen 5+64

• Berlin1
• Brandenburg1
• Mecklenburg-West Pommerania0
• Saxony-Anhalt2

Nielsen 710

• Saxony5
• Thuringia5

Economic sector

Economic sector (%)

• Electrical engineering/electronics industry3
• Trade5
• Mechanical engineering9
• Supplier automotive3
• Medicine2
• Manufacture of refractory industry7
• Manufacture of crockery/domestic ceramics4
• Mechanical engineering3
• Manufacture of sanitary ceramics3
• Manufacture of wall and floor tiles1
• Brick industry9
• Ceramic raw materials/additives9
• Powder metallurgy3
• Additive manufacturing2
• High performance, technical ceramics12
• Electrical ceramics1
• Carbon ceramics2
• Skilled trades3
• Research institutes, polytechnics and colleges6
• Other sectors4
• Student9
• Other not gainfully employed0

Professional position

Professional position (%)

• Entrepreneur, co-owner, freelancer9
• Managing director, board member, head of an authority etc.12
• Area manager, works manager, plant manager, branch manager, head of public office12
• Department head, group head, team leader16
• Other salaried staff, civil servant, skilled worker19
• Lecturer, teacher7
• Trainee2
• Other position4
• Project manager with personal and budget responsibility10
• Student9
• Other not gainfully employed0

Area of responsibility

Area of responsibility (%)

• Management15
• Research/development/design36
• Manufacturing, production, quality control40
• Buying/procurement9
• Finance/accounting, controlling1
• Information and communication technology1
• Personnel administration, administration3
• Sales18
• Marketing, advertising, PR6
• Logistics: material management, storage, transport3
• Maintenance/repairs8
• Other area3
• Planning/work preparation5
• Student9
• Other not gainfully employed0

Origin by km

Distance to home (%)

• up to 50 km5
• more than 50 km up to 100 km5
• more than 100 km up to 300 km19
• over 300 km71

Origin by continents

Foreign origin total (%)44of which

• EU61
• Other european countries14
• Africa4
• North America4
• South-, East-, Central Asia13
• Other countries6

Origin by countries

Countries with the highest visitor shares (%)

• France10
• Austria8
• Italy4
• Czechia4
• Turkey2

Size of company/organization

Size of company/organization (%)

• 1 - 912
• 10 - 4915
• 50 - 24924
• 250 - 49915
• 500 - 9996
• 1 000 and more17
• Student9
• Other not employed0

Purchasing/ Procurement powers

Influence on purchasing/procurement decisions (%)

• decisively19
• collectively30
• in an advisory capacity/organization29
• no13
• Student9
• Other not gainfully employed0

Frequency of trade fair visits

Frequency of trade fair visits (%)

• Previous event42
• Earlier events37
• First visit46

Length of stay

Average length of stay (days)2.0

Survey conducted by: Gelszus Messe- Marktforschung GmbH