Exhibitors profile

Origin of exhibitors 2020 from 110 countriesAlbania: 8; Algeria: 2; Angola: 1; Argentina: 21; Armenia: 11; Australia: 1; Austria: 132; Belarus: 2; Belgium: 83; Benin: 1; Bolivia: 11; Bosnia and Herzegovina: 7; Botswana: 1; Brazil: 31; Bulgaria: 33; Burkina Faso: 2; Cambodia: 2; Canada: 36; Chile: 11; China, People's Republic: 42; Colombia: 8; Comoros: 1; Costa Rica: 1; Côte d'Ivoire: 1; Croatia: 12; Cyprus: 1; Czechia: 32; Denmark: 46; Ecuador: 6; Egypt: 17; Estonia: 9; Ethiopia: 3; Finland: 21; France: 223; Georgia: 6; Germany: 988; Ghana: 5; Greece: 40; Guatemala: 4; Guyana: 1; Hong Kong, China SAR: 2; Hungary: 18; India: 75; Indonesia: 20; Iran, Islamic Republic: 2; Ireland: 17; Israel: 3; Italy: 543; Japan: 18; Kazakhstan: 8; Kenya: 4; Korea, Republic: 2; Kosovo: 6; Kyrgyzstan: 1; Latvia: 18; Lithuania: 24; Luxembourg: 2; Madagascar: 15; Malaysia: 3; Mali: 1; Malta: 1; Mexico: 18; Moldova, Republic: 1; Monaco: 1; Mongolia: 1; Morocco: 20; Mozambique: 2; Myanmar: 6; Namibia: 2; Nepal: 10; Netherlands: 140; New Zealand: 2; Nicaragua: 1; North Macedonia: 9; Norway: 6; Pakistan: 14; Palestinian territories: 1; Paraguay: 1; Peru: 35; Philippines: 12; Poland: 84; Portugal: 37; Romania: 32; Russia: 16; Saudi Arabia: 1; Senegal: 1; Serbia: 13; Sierra Leone: 1; Singapore: 2; Slovakia: 8; Slovenia: 15; South Africa: 25; Spain: 239; Sri Lanka: 38; Sweden: 12; Switzerland: 48; Taiwan: 2; Tanzania, United Republic: 2; Thailand: 31; Togo: 6; Tunisia: 20; Turkey: 38; Uganda: 2; Ukraine: 37; United Kingdom of Great Britain and Northern Ireland: 46; United States of America: 37; Uzbekistan: 1; Vietnam: 14; Zambia: 1; Zimbabwe: 1

FKM Trade visitors profile 2020

Visitors total (number of entries)47.561Proportion of trade visitors94 %

Open all information

Origin according to federal states

Total Germany (%)52of whichNielsen 18

• Bremen0
• Hamburg2
• Lower Saxony4
• Schleswig-Holstein1

Nielsen 29

• North Rhine-Westphalia9

Nielsen 3a11

• Hesse8
• Rhineland-Palatinate2
• Saarland0

Nielsen 3b12

• Baden-Württemberg12

Nielsen 452

• Bavaria52

Nielsen 5+66

• Berlin3
• Brandenburg1
• Mecklenburg-West Pommerania1
• Saxony-Anhalt1

Nielsen 74

• Saxony3
• Thuringia1

Economic sector

Economic sector (%)

• Retail trade22
• Wholesale, import, export17
• Manufacturers19
• Agriculture and fisheries8
• Service12
• Other sectors7
• Student12
• Other not gainfully employed2

Professional position

Professional position (%)

• Entrepreneur, co-owner, freelancer32
• Managing director, board member, head of an authority etc.9
• Area manager, works manager, plant manager, branch manager, head of public office8
• Department head, group head, team leader10
• Other salaried staff, civil servant, skilled worker20
• Lecturer, teacher2
• Trainee3
• Other position3
• Student12
• Other not gainfully employed2

Area of responsibility

Area of responsibility (%)

• Management26
• Research and development, design/construction6
• Manufacturing, production, quality control9
• Buying/procurement10
• Finance/accounting, controlling1
• Information and communication technology1
• Personnel administration, administration1
• Sales15
• Marketing, advertising, PR6
• Logistics: material management, storage, transport1
• Other area9
• Student12
• Other not gainfully employed2
• Maintenance/repairs0

Origin by km

Distance to home (%)

• up to 50 km12
• more than 50 km up to 100 km7
• more than 100 km up to 300 km28
• over 300 km54

Origin by continents

Foreign origin total (%) *48of which

• EU66
• Other european countries17
• Africa4
• North America3
• South and Central America4
• Middle East2
• South-, East-, Central Asia4
• Australia/Oceania1

* = determined by visitor registration

Origin by countries

Countries with the highest visitor shares (%) *

• Austria9
• Italy8
• France7
• Netherlands6
• Spain5

* = determined by visitor registration

Size of company/organization

Size of company/organization (%)

• 1 - 427
• 5 - 911
• 10 - 4918
• 50 - 19912
• 200 - 4996
• 500 - 9993
• 1 000 and more9
• Student12
• Other not employed2

Purchasing/ Procurement powers

Influence on purchasing/procurement decisions (%)

• decisively35
• collectively27
• in an advisory capacity/organization13
• no10
• Student12
• Other not gainfully employed2

Frequency of trade fair visits

Frequency of trade fair visits (%)

• Previous event31
• Earlier events37
• First visit50

Length of stay

Average length of stay (days)1.6

Survey conducted by: Gelszus Messe- Marktforschung GmbH