Exhibitors profile

Origin of exhibitors 2019 from 64 countriesAndorra: 1; Argentina: 20; Australia: 9; Austria: 26; Belgium: 17; Bosnia and Herzegovina: 1; Brazil: 42; Bulgaria: 6; Canada: 19; Chile: 1; China, People's Republic: 136; Colombia: 2; Croatia: 1; Cyprus: 1; Czechia: 2; Denmark: 13; Egypt: 2; Estonia: 1; Finland: 11; France: 78; Germany: 605; Greece: 8; Hong Kong, China SAR: 23; Hungary: 15; Iceland: 1; India: 22; Iran, Islamic Republic: 1; Ireland: 4; Israel: 44; Italy: 218; Japan: 36; Kazakhstan: 1; Korea, Republic: 195; Liechtenstein: 5; Lithuania: 2; Luxembourg: 1; Malaysia: 8; Mexico: 3; Monaco: 1; Netherlands: 28; New Zealand: 1; Norway: 1; Pakistan: 56; Poland: 15; Portugal: 5; Romania: 4; Russia: 20; San Marino: 3; Serbia: 2; Singapore: 5; Slovakia: 8; Slovenia: 8; Spain: 57; Sweden: 22; Switzerland: 73; Taiwan: 51; Thailand: 3; Tunisia: 1; Turkey: 56; Ukraine: 6; United Arab Emirates: 2; United Kingdom of Great Britain and Northern Ireland: 49; United States of America: 189; Vietnam: 1

FKM Trade visitors profile 2019

Visitors total (number of entries)164.681Proportion of trade visitors99 %

Open all information

Origin according to federal states

Total Germany (%)59of whichNielsen 113

• Bremen1
• Hamburg1
• Lower Saxony8
• Schleswig-Holstein2

Nielsen 248

• North Rhine-Westphalia48

Nielsen 3a15

• Hesse9
• Rhineland-Palatinate4
• Saarland1

Nielsen 3b8

• Baden-Württemberg8

Nielsen 49

• Bavaria9

Nielsen 5+65

• Berlin3
• Brandenburg1
• Mecklenburg-West Pommerania1
• Saxony-Anhalt1

Nielsen 72

• Saxony1
• Thuringia1

Economic sector

Economic sector (%)

• Dental surgery49
• Surgery-laboratory4
• Dental laboratory16
• Local dental dealers7
• 1
• Industry, dental industry8
• Service3
• Dental Technical College1
• University, research2
• Other sectors3
• Student7
• Other not gainfully employed1

Professional position

Professional position (%)

• Entrepreneur, co-owner, freelancer34
• Managing director, board member, head of an authority etc.6
• Area manager, works manager, plant manager, branch manager, head of public office4
• Department head, group head, team leader9
• Other salaried staff, civil servant, skilled worker20
• Lecturer, teacher3
• Trainee11
• Other position5
• Student7
• Other not gainfully employed1

Area of responsibility

Area of responsibility (%)

• Management28
• Research/development/design6
• Manufacturing, production, quality control13
• Buying/procurement5
• Finance/accounting, controlling1
• Information and communication technology2
• Personnel administration, administration4
• Sales6
• Marketing, advertising, PR3
• Logistics: storage, material management, transport1
• Maintenance/repairs1
• Other area22
• Student7
• Other not gainfully employed1

Origin by km

Distance to home (%)

• up to 50 km15
• up to 100 km9
• more than 100 km up to 300 km20
• over 300 km57

Origin by continents

Foreign origin total (%)41of which

• Other european countries14
• Africa11
• North America5
• South and Central America7
• Middle East11
• South-, East-, Central Asia9
• Australia2

Origin by countries

Countries with the highest visitor shares (%)

• Italy7
• France5
• United Kingdom of Great Britain and Northern Ireland5
• United States of America4
• Switzerland4

Size of company/organization

Size of company/organization (%)

• 1 - 422
• 5 - 926
• 10 - 4928
• 50 - 1997
• 200 - 4993
• 500 - 9991
• 1 000 and more5
• Student7
• Other not employed1

Purchasing/ Procurement powers

Influence on purchasing/procurement decisions (%)

• decisively31
• collectively27
• in an advisory capacity/organization24
• no11
• Student7
• Other not gainfully employed1

Frequency of trade fair visits

Frequency of trade fair visits (%)

• Previous event40
• Earlier events42
• First visit47

Length of stay

Average length of stay (days)2.30

Survey conducted by: factx Gesellschaft für Markt- und Sozialforschung