Exhibitors profile

Origin of exhibitors 2019 from 51 countriesAustralia: 20; Austria: 8; Belgium: 29; Bulgaria: 6; Canada: 22; China, People's Republic: 242; Croatia: 2; Czechia: 8; Denmark: 33; Estonia: 1; Finland: 6; France: 51; Germany: 144; Greece: 3; Hong Kong, China SAR: 46; Hungary: 4; Iceland: 1; India: 6; Ireland: 5; Israel: 9; Italy: 33; Japan: 6; Korea, Republic: 30; Latvia: 11; Lithuania: 2; Malaysia: 1; Malta: 1; Marshall Islands: 1; Netherlands: 67; New Zealand: 4; North Macedonia: 1; Norway: 10; Pakistan: 3; Poland: 50; Portugal: 4; Romania: 7; Russia: 28; Singapore: 9; Slovenia: 6; South Africa: 1; Spain: 49; Sri Lanka: 1; Sweden: 24; Switzerland: 14; Taiwan: 35; Tunisia: 1; Turkey: 36; United Arab Emirates: 1; United Kingdom of Great Britain and Northern Ireland: 103; United States of America: 81; Vietnam: 1

FKM Trade visitors profile 2018

Visitors total (number of entries)24.812Proportion of trade visitors97 %

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Origin according to federal states

Total Germany (%)33of whichNielsen 19

• Bremen0
• Hamburg2
• Lower Saxony6
• Schleswig-Holstein1

Nielsen 247

• North Rhine-Westphalia47

Nielsen 3a11

• Hesse6
• Rhineland-Palatinate4
• Saarland1

Nielsen 3b11

• Baden-Württemberg11

Nielsen 415

• Bavaria15

Nielsen 5+65

• Berlin5
• Brandenburg0
• Mecklenburg-West Pommerania0
• Saxony-Anhalt0

Nielsen 73

• Saxony2
• Thuringia1

Economic sector

Economic sector (%)

• Manufacturer/Industry17
• Wholesale trade12
• Specialist retail trade16
• Buying association1
• Mail order company1
• Chain store2
• Department store, hypermarket, drug store6
• Online shop15
• Other retail2
• Commercial agent2
• Import/export5
• Service7
• Media, press, publishing3
• Other sectors9
• Student3
• Other not gainfully employed1

Professional position

Professional position (%)

• Entrepreneur, co-owner, freelancer43
• Managing director, board member, head of an authority etc.13
• Area manager, works manager, plant manager, branch manager, head of public office8
• Department head, group head, team leader12
• Other salaried staff, civil servant, skilled worker12
• Lecturer, teacher1
• Trainee2
• Other position5
• Student3
• Other not gainfully employed1

Area of responsibility

Area of responsibility (%)

• Management37
• Research/development/design5
• Manufacturing, production, quality control3
• Buying/procurement13
• Finance/accounting, controlling2
• Information and communication technology0
• Personnel administration, administration0
• Sales18
• Marketing, advertising, PR10
• Logistics: storage, material management, transport0
• Maintenance/repairs0
• Other area6
• Student3
• Other not gainfully employed1

Origin by km

Distance to home (%)

• up to 50 km11
• up to 100 km4
• more than 100 km up to 300 km11
• over 300 km74

Origin by continents

Foreign origin total (%)67of which

• EU58
• Other european countries6
• North America5
• South and Central America3
• South-, East-, Central Asia21
• Other countries8

Origin by countries

Countries with the highest visitor shares (%)

• China, People's Republic9
• United Kingdom of Great Britain and Northern Ireland9
• Spain7
• Netherlands6
• France6

Size of company/organization

Size of company/organization (%)

• 1 - 430
• 5 - 916
• 10 - 4919
• 50 - 19914
• 200 - 4994
• 500 - 9993
• 1 000 and more10
• Student3
• Other not employed1

Purchasing/ Procurement powers

Influence on purchasing/procurement decisions (%)

• decisively44
• collectively29
• in an advisory capacity/organization14
• no8
• Student3
• Other not gainfully employed1

Frequency of trade fair visits

Frequency of trade fair visits (%)

• Previous event32
• Earlier events36
• First visit54

Length of stay

Average length of stay (days)2.10

Survey conducted by: factx Gesellschaft für Markt- und Sozialforschung