Exhibitors profile

Origin of exhibitors 2020 from 69 countriesAustralia: 16; Austria: 31; Belarus: 2; Belgium: 50; Brazil: 4; Bulgaria: 7; Canada: 27; Chile: 2; China, Peoples Republic: 366; Colombia: 1; Croatia: 2; Cyprus: 3; Czechia: 47; Denmark: 29; Egypt: 1; Estonia: 5; Finland: 7; France: 142; Germany: 586; Greece: 19; Hong Kong, China SAR: 144; Hungary: 7; Iceland: 1; India: 46; Indonesia: 2; Ireland: 5; Israel: 37; Italy: 130; Japan: 23; Korea, Republic: 44; Kosovo: 1; Latvia: 10; Lebanon: 1; Lithuania: 7; Luxembourg: 1; Macao, China SAR: 2; Malaysia: 2; Mexico: 4; Netherlands: 137; New Zealand: 2; North Macedonia: 1; Norway: 4; Pakistan: 2; Palestinian territories: 1; Philippines: 1; Poland: 78; Portugal: 11; Réunion: 1; Romania: 7; Russia: 36; Saudi Arabia: 1; Serbia: 2; Singapore: 2; Slovakia: 3; Slovenia: 7; South Africa: 2; Spain: 121; Sri Lanka: 3; Sweden: 27; Switzerland: 23; Taiwan: 68; Thailand: 21; Tunisia: 1; Turkey: 52; Ukraine: 18; United Arab Emirates: 2; United Kingdom of Great Britain and Northern Ireland: 172; United States of America: 137; Vietnam: 1

FKM Trade visitors profile 2018

Visitors total (number of entries)70.348Proportion of trade visitors84 %

Open all information

Origin according to federal states

Total Germany (%)51of whichNielsen 17

• Bremen0
• Hamburg2
• Lower Saxony3
• Schleswig-Holstein1

Nielsen 27

• North Rhine-Westphalia7

Nielsen 3a7

• Hesse4
• Rhineland-Palatinate3
• Saarland0

Nielsen 3b13

• Baden-Württemberg13

Nielsen 455

• Bavaria55

Nielsen 5+65

• Berlin3
• Brandenburg1
• Mecklenburg-West Pommerania1
• Saxony-Anhalt1

Nielsen 75

• Saxony4
• Thuringia2

Economic sector

Economic sector (%)

• Wholesale/foreign trade19
• Retail trade/specialist retail trade38
• Department stores, mail order4
• Manufacturers13
• Services, professions, institutions12
• Media (press, radio, television)3
• Social and public institution6
• Chain store company1
• Self-service chain, supermarket, discounter1
• Licensor, licensing agency3
• Other sectors9
• Student3
• Other not gainfully employed2

Professional position

Professional position (%)

• Entrepreneur, co-owner, freelancer43
• Managing director, board member, head of an authority etc.11
• Area manager, works manager, plant manager, branch manager, head of public office7
• Department head, group head, team leader13
• Other salaried staff, civil servant, skilled worker16
• Lecturer, teacher2
• Trainee2
• Other position4
• Student3
• Other not gainfully employed2

Area of responsibility

Area of responsibility (%)

• Management29
• Research/development/design6
• Manufacturing, production, quality control5
• Buying/procurement10
• Finance/accounting, controlling1
• Information and communication technology2
• Personnel administration, administration1
• Sales24
• Marketing, advertising, PR8
• Logistics: material management, storage, transport1
• Maintenance/repairs1
• Other area8
• Student3
• Other not gainfully employed2

Origin by km

Distance to home (%)

• up to 50 km15
• up to 100 km5
• more than 100 km up to 300 km21
• over 300 km59

Origin by continents

Foreign origin total (%)49of which

• EU67
• Other european countries13
• Africa2
• North America4
• South and Central America4
• Middle East4
• South-, East-, Central Asia6
• Australia/Oceania1

Origin by countries

Countries with the highest visitor shares (%)

• Italy8
• Netherlands7
• France7
• United Kingdom of Great Britain and Northern Ireland6
• Czechia6

Size of company/organization

Size of company/organization (%)

• 1 - 440
• 5 - 912
• 10 - 4916
• 50 - 19910
• 200 - 4995
• 500 - 9994
• 1 000 and more9
• Student3
• Other not employed2

Purchasing/ Procurement powers

Influence on purchasing/procurement decisions (%)

• decisively50
• collectively23
• in an advisory capacity/organization15
• no9
• Student3
• Other not gainfully employed2

Frequency of trade fair visits

Frequency of trade fair visits (%)

• Previous event39
• Earlier events46
• First visit40

Length of stay

Average length of stay (days)1.90

Survey conducted by: Gelszus Messe- Marktforschung GmbH