Exhibitors profile

Origin of exhibitors 2020 from 64 countriesAustralia: 4; Austria: 18; Bangladesh: 20; Belarus: 4; Belgium: 54; Brazil: 3; Bulgaria: 14; Canada: 4; China, People's Republic: 561; Croatia: 2; Czechia: 7; Denmark: 16; Egypt: 23; Estonia: 2; Ethiopia: 1; Finland: 10; France: 82; Germany: 277; Greece: 11; Hong Kong, China SAR: 35; Hungary: 9; Iceland: 1; India: 404; Indonesia: 3; Iran, Islamic Republic: 3; Ireland: 1; Israel: 8; Italy: 172; Japan: 11; Korea, Republic: 29; Kyrgyzstan: 1; Latvia: 4; Liechtenstein: 1; Lithuania: 28; Malaysia: 4; Mexico: 2; Moldova, Republic: 1; Mongolia: 2; Morocco: 6; Netherlands: 66; North Macedonia: 2; Norway: 1; Pakistan: 230; Peru: 1; Poland: 38; Portugal: 79; Romania: 3; Russia: 11; Serbia: 2; Slovenia: 2; South Africa: 1; Spain: 106; Sweden: 17; Switzerland: 23; Taiwan: 46; Thailand: 3; Turkey: 304; Turkmenistan: 1; Ukraine: 11; United Arab Emirates: 4; United Kingdom of Great Britain and Northern Ireland: 77; United States of America: 42; Uzbekistan: 2; Vietnam: 8

FKM Trade visitors profile 2020

Visitors total (number of entries)58.740Proportion of trade visitors97 %

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Origin according to federal states

Total Germany (%)23of whichNielsen 18

• Bremen0
• Hamburg3
• Lower Saxony4
• Schleswig-Holstein1

Nielsen 222

• North Rhine-Westphalia22

Nielsen 3a27

• Hesse22
• Rhineland-Palatinate4
• Saarland1

Nielsen 3b18

• Baden-Württemberg18

Nielsen 416

• Bavaria16

Nielsen 5+66

• Berlin2
• Brandenburg2
• Mecklenburg-West Pommerania1
• Saxony-Anhalt1

Nielsen 73

• Saxony0
• Thuringia0

Economic sector

Economic sector (%)

• Retail trade32
• Wholesale/foreign trade19
• Service16
• Industry14
• Skilled trades7
• Other sectors5
• Student4
• Other not gainfully employed3

Professional position

Professional position (%)

• Entrepreneur, co-owner, freelancer37
• Managing director, board member, head of an authority etc.17
• Area manager, works manager, plant manager, branch manager, head of public office9
• Department head, group head, team leader11
• Other salaried staff, civil servant, skilled worker12
• Lecturer, teacher1
• Trainee2
• Other position4
• Student4
• Other not gainfully employed3

Area of responsibility

Area of responsibility (%)

• Management30
• Research and development, design/construction4
• Manufacturing, production, quality control7
• Buying/procurement11
• Finance/accounting, controlling1
• Information and communication technology1
• Sales16
• Marketing, advertising, PR2
• Logistics: material management, storage, transport1
• Maintenance/repairs1
• Other area7
• Student4
• Other not gainfully employed3
• 12
• Personnel administration, administration0

Origin by km

Distance to home (%)

• up to 50 km4
• more than 50 km up to 100 km2
• more than 100 km up to 300 km13
• over 300 km81

Origin by continents

Foreign origin total (%) *77of which

• EU53
• Other european countries12
• Africa5
• North America6
• South and Central America5
• Middle East3
• South-, East-, Central Asia15
• Australia/Oceania1

* = determined by visitor registration

Origin by countries

Countries with the highest visitor shares (%) *

• France7
• Italy6
• India5
• United Kingdom of Great Britain and Northern Ireland5
• Spain4

* = determined by visitor registration

Size of company/organization

Size of company/organization (%)

• 1 - 425
• 5 - 910
• 10 - 4924
• 50 - 19917
• 200 - 4996
• 500 - 9993
• 1 000 and more8
• Student4
• Other not employed3

Purchasing/ Procurement powers

Influence on purchasing/procurement decisions (%)

• decisively39
• collectively25
• in an advisory capacity/organization15
• no14
• Student4
• Other not gainfully employed3

Frequency of trade fair visits

Frequency of trade fair visits (%)

• Previous event40
• Earlier events53
• First visit34

Length of stay

Average length of stay (days)2.4

Survey conducted by: Wissler & Partner