Exhibitors profile

Origin of exhibitors 2020 from 44 countriesAustralia: 1; Austria: 31; Belgium: 21; Brazil: 1; China, Peoples Republic: 20; Colombia: 1; Croatia: 2; Cyprus: 1; Czechia: 6; Denmark: 14; Estonia: 2; France: 17; Germany: 566; Greece: 17; Hong Kong, China SAR: 17; Hungary: 2; India: 30; Ireland: 1; Israel: 3; Italy: 84; Japan: 3; Korea, Republic: 1; Lithuania: 3; Mauritius: 10; Monaco: 1; Netherlands: 20; New Zealand: 1; Pakistan: 2; Poland: 32; Portugal: 8; Romania: 1; Russia: 6; Singapore: 2; Slovakia: 1; Spain: 24; Sri Lanka: 4; Sweden: 2; Switzerland: 24; Taiwan: 1; Thailand: 4; Turkey: 9; Ukraine: 2; United Kingdom of Great Britain and Northern Ireland: 30; United States of America: 6

FKM Trade visitors profile 2019

Visitors total (number of entries)27.271Proportion of trade visitors95 %

Open all information

Origin according to federal states

Total Germany (%)65of whichNielsen 18

• Bremen1
• Hamburg1
• Lower Saxony4
• Schleswig-Holstein2

Nielsen 28

• North Rhine-Westphalia8

Nielsen 3a10

• Hesse5
• Rhineland-Palatinate3
• Saarland2

Nielsen 3b24

• Baden-Württemberg24

Nielsen 443

• Bavaria43

Nielsen 5+64

• Berlin3
• Brandenburg1
• Mecklenburg-West Pommerania0
• Saxony-Anhalt0

Nielsen 73

• Saxony2
• Thuringia1

Economic sector

Economic sector (%)

• Classical retail trade in fashion jewellery, watches and jewellery28
• Trend shop with lifestyle jewellery and watches4
• Department store2
• Wholesale and foreign trade in fashion jewellery, watches and gemstones5
• Commercial agent2
• Mail order business, TV/internet-shopping2
• Gold, silversmith31
• Watchmaker3
• Producer4
• Supplying company belonging to the sector2
• Designer6
• Gallery1
• Polytechnics2
• Press, blogger, influencer1
• Other sectors5
• Student3
• Other not gainfully employed2

Professional position

Professional position (%)

• Entrepreneur, co-owner, freelancer48
• Managing director, board member, head of an authority etc.7
• Area manager, works manager, plant manager, branch manager, head of public office4
• Department head, group head, team leader5
• Other salaried staff, civil servant, skilled worker15
• Lecturer, teacher2
• Trainee8
• Other position3
• Foreman, master craftsman3
• Student3
• Other not gainfully employed2

Area of responsibility

Area of responsibility (%)

• Management39
• Research/development/design1
• Manufacturing, production, quality control8
• Buying/procurement7
• Finance/accounting, controlling1
• Information and communication technology1
• Personnel administration, administration1
• Sales12
• Marketing, advertising, PR5
• Logistics: material management, storage, transport1
• Maintenance/repairs2
• Other area9
• Product development/design10
• Student3
• Other not gainfully employed2

Origin by km

Distance to home (%)

• up to 50 km13
• up to 100 km8
• more than 100 km up to 300 km22
• over 300 km57

Origin by continents

Foreign origin total (%)35of which

• EU82
• Other european countries12
• Asia4
• Other countries1

Origin by countries

Countries with the highest visitor shares (%)

• Austria23
• Netherlands8
• Switzerland8
• Italy8
• United Kingdom of Great Britain and Northern Ireland6

Size of company/organization

Size of company/organization (%)

• 1 - 451
• 5 - 915
• 10 - 4913
• 50 - 1998
• 200 - 4993
• 500 - 9992
• 1 000 and more4
• Student3
• Other not employed2

Purchasing/ Procurement powers

Influence on purchasing/procurement decisions (%)

• decisively42
• collectively26
• in an advisory capacity/organization15
• no11
• Student3
• Other not gainfully employed2

Frequency of trade fair visits

Frequency of trade fair visits (%)

• Previous event51
• Earlier events48
• First visit26

Length of stay

Average length of stay (days)1.70

Survey conducted by: Gelszus Messe- Marktforschung GmbH